CRANS MONTANA, Switzerland
In Crans-Montana, a luxury residential project takes shape through the dialogue between two visions: the interior design sensibility of Riccardo Rossi, who has been shaping spaces in this Alpine region for over fifteen years, and the curatorial eye of Valeria Viollaz — selecting pieces that do not decorate, but belong.
At VV Interior Home, every object placed in a space is chosen for its presence, its material memory, and its ability to endure beyond the moment.
The project unfolds through warm, natural tones — ivory, beige and natural wood — that establish a serene and grounded ambiance. Carefully designed lighting draws attention to texture and architectural detail, transforming each room into an invitation to pause.
Premium materials define the interiors with understated confidence. Marble and handcrafted wood are not gestures of excess, but of permanence — a commitment to quality that does not announce itself.
Selected pieces from VV Interior Home's signature collection have been integrated throughout: vintage and mid-century objects chosen for their depth, their history, and their ability to elevate a space without overwhelming it.
This collaboration between VV Interior Home and Riccardo Rossi is not simply a beautiful interior.
It is a lifestyle — an expression of how luxury, when truly considered, becomes something quiet and enduring.
As featured in SAFAR Magazine and Designeers Black Book.
Luxury bathroom details — VV Interior Home × Riccardo Rossi, Crans-Montana. Photography: Cornelia Kindsvater.
VV Interior Home reaffirms its vision: a practice rooted in curation, material sensitivity, and a belief that the most meaningful spaces are built slowly, with intention.
In Crans-Montana, luxury is defined by what endures.
By what reveals itself over time.
Creative Direction: Viollaz Group
Architecture & Interior Design: Riccardo Rossi
Design Concept: Octupuslab
Photography: Cornelia Kindsvater
Furnishings & Accessories: Wever & Ducré · Creart Interior Design · VV Interior Home · Baobab Collection · Moome for Friends · Zuiver · Eichholtz · Mobitec
Originally published in SAFAR Magazine · Designeers Black Book