Annabelle Magazine, Switzerland
Curated by VV Interior Home · As featured in Annabelle Magazine, Switzerland
Zeitlose Räume mit SeeleTimeless Rooms with Soul
A reflection on how thoughtful curation, vintage objects, natural marble and intentional design create interiors of timeless balance, authenticity and quiet beauty.
By Valeria Viollaz · VV Interior Home · Lucerne, Switzerland
There are projects that you complete. And there are projects that complete you.
This is one of the latter. When Annabelle Magazine — one of Switzerland's most respected lifestyle and design publications — chose to feature this project in their pages under the title Zeitlose Räume mit Seele (Timeless Rooms with Soul), it felt less like a recognition and more like a confirmation: that the direction I have been building at VV Interior Home, quietly and with great conviction, is one that resonates.
VV Interior Home · Lucerne, Switzerland
The question that started everything.
Every project I develop begins with the same question: what does this space need to feel true? Not beautiful in a conventional sense — not impressive, not decorated — but true. Honest to the people who will live in it, honest to the materials that compose it, honest to the light that moves through it across the hours of the day.
In this project, the answer came quickly and clearly: restraint. A deep, deliberate restraint that would allow every element to breathe — and allow the space, as a whole, to hold.
On curation as an act of editing.
With over 25 years of experience across decoration, architecture and art, I have come to understand curation not as accumulation but as its opposite. The discipline of this work lies not in what you add, but in what you choose to remove. Every object that enters a space displaces something — air, light, silence, attention. The question is always: is what this object brings worth what it costs?
In this project, every piece was chosen for its presence — its ability to coexist with everything around it without competing. The travertine coffee table for its geological quiet. The ceramics by Hiroshi Aoki for the way they claim space without announcing themselves. The painting by Carol Moreno — Forest Reverie — for the way it transforms the wall behind the sofa into something atmospheric, something you feel rather than read.
Vintage objects bring history, character and memory. Contemporary design lends clarity and balance. When both meet, a beautiful tension emerges between past and present — giving rise to layered, authentic and soulful spaces.
On the team that made it possible.
A project of this quality does not emerge from a single vision — it emerges from a conversation between many. The textiles sourced through Atelier Brun brought a century of memory into the space. The paint finishes by Marcel Schläpfer gave the walls a quality that no photograph can fully capture — a depth that you feel when you are inside the room. The plants by Gärtner Pflugshaupt introduced life, scale, and the quiet reminder that a home is a living organism. The jewellery by Seiler Juwelier — pieces from Ole Lynggaard's collection, finding their inspiration in the forms of nature — became visual anchors that concentrated, in miniature, everything the space was trying to say.
To every member of this team: thank you. This is yours as much as it is mine.
On what it means to design for permanence.
My vision for VV Interior Home is to design spaces that convey a deep sense of calm and quiet beauty — places where everything radiates balance, harmony and authenticity. Not spaces frozen in time, but spaces rooted enough in their own convictions to endure the passage of it.
When a project is featured in Annabelle Magazine, it is not the publication that matters most — it is what the publication represents: a shared conviction that beauty is not a surface effect. That it is, and has always been, a consequence of integrity.
"A well-considered interior goes beyond pure aesthetics — it creates an atmosphere that enriches everyday life."
On what it means to design for permanence.
My vision for VV Interior Home is to design spaces that convey a deep sense of calm and quiet beauty — places where everything radiates balance, harmony and authenticity. Not spaces frozen in time, but spaces rooted enough in their own convictions to endure the passage of it.
When a project is featured in Annabelle Magazine, it is not the publication that matters most — it is what the publication represents: a shared conviction that beauty is not a surface effect. That it is, and has always been, a consequence of integrity.
"A well-considered interior goes beyond pure aesthetics — it creates an atmosphere that enriches everyday life."
PROJECT CREDITS
Photography: Rabea Hüppi Text: Marina S. Haq Design Direction: Valeria Viollaz Curation: VV Interior Home Visual Artist: Carol Moreno Styling: Muta Lux Jewellery: Seiler Juwelier Paint: Pure & Original Paint Application: Marcel Schläpfer Textiles: Atelier Brun Plants: Gärtner Pflugshaupt Ceramics: Hiroshi Aoki Candles: Anna Urata Graphic Design: Octupuslab