By Valeria Viollaz · VV Interior Home · Lucerne, Switzerland

There is a question I ask myself at the beginning of every project — one that is rarely asked out loud in this industry: what does this space need to be honest?

Not beautiful. Not impressive. Not aligned with any particular trend. Honest.

It is a question that changes everything that follows. Because honesty in an interior is not decorated — it is built. From the first decision to the last. From the choice of material on the walls to the way light falls on an object at three in the afternoon.

And the answer, almost always, leads to the same place: simplicity. Not as the absence of character — but as its purest form. A simple space is not an empty space. It is a space where every decision was made with such conviction that what is unnecessary disappears on its own — without effort, without explanation.

This is what guides every project we develop at VV Interior Home. Not an aesthetic. Not a style. A conviction: that authenticity is the only luxury that does not age.

This project was the most complete answer I have ever received to that question. And the reason it could be is not abstract — it has names: the people and the materials that made it possible shared exactly the same understanding of what the work requires.

Curation & Creative Direction · Valeria Viollaz · VV Interior Home · Painting · Carol Moreno, Forest Reverie · Ceramics · Hiroshi Aoki · Wall finish · Pure & Original Marrakech Walls, Old Linen · Application · Marcel Schläpfer · Photography · Rabea Hüppi

On the decision that is most often ignored.

Forest Reverie · Wall finish · Pure & Original Marrakech Walls, Old Linen · Application · Marcel Schläpfer · VV Interior Home, Lucerne

In any interior project, the wall is the decision most underestimated. It is chosen last, delegated easily, treated as background. But the wall is not the background of a space — it is its skin. It is what the space breathes, what absorbs the morning light and returns it transformed by late afternoon. It is what a visitor feels before seeing any object, any furniture, any work of art.

Authentic simplicity begins here. Not in what is placed inside a space — but in what contains it. When the skin of a space is honest, everything that follows finds its place naturally. When it is not, no object — however exceptional — can save the whole.

For this project, the answer was Pure & Original. Not because of trend. Because of philosophy.

On Pure & Original.

Pure & Original is a Dutch brand that produces paints and mineral finishes of natural origin — lime, deep pigments, techniques that have more in common with Mediterranean vernacular architecture than with the contemporary paint industry. Their finishes do not conceal the wall. They reveal it.

That is exactly what this project required. A space where every element — the travertine table, the ceramics by Hiroshi Aoki, the painting by Carol Moreno — was chosen for its capacity to age well, to become more interesting with time. A conventional wall finish would have betrayed that logic. A Marrakech Walls finish in Old Linen completed it.

Authenticity is not imposed on a space. It is chosen, layer by layer, from the first surface to the last detail. And when every choice shares the same conviction, the result needs no explanation. It holds on its own.

Hiroshi Aoki ceramic vessel on travertine pedestal — Pure & Original Marrakech Walls in Old Linen — VV Interior Home, Lucerne — Hiroshi Aoki · Ceramic vessel · Travertine pedestal · Wall finish: Pure & Original Marrakech Walls in Old Linen · Application: Marcel Schläpfer

On Marcel Schläpfer — and what it means to execute without margin for error.

Vision without execution does not exist. Anyone who has worked on projects at this level understands that. You can choose the perfect material, have the perfect photography, the perfect narrative — and a single error in application destroys everything.

Marcel Schläpfer executed this project with a precision that cannot be improvised and a sensitivity that cannot be instructed. He is the kind of craftsman who understands that his work does not end when the wall is dry — it ends when the wall functions within the space, when light treats it well, when the whole speaks with a single voice.

The process, from beginning to end, was impeccable. Not in the sense that there were no challenges — but in the deepest sense: that every challenge was resolved with the same standard with which it was approached. No concessions. No easy solutions. With the rigour that this kind of work demands and deserves.

Working with someone at that level is not a luxury. It is a condition. And it is one of the reasons this project arrived where it did.

Marcel Schläpfer applying Pure & Original Marrakech Walls in Old Linen — VV Interior Home project, Lucerne, Switzerland — Marcel Schläpfer · Pure & Original Marrakech Walls · Old Linen · Application process · VV Interior Home, Lucerne · marcelmalt.ch

On what the work produced.

When a project is done well, publications find it. Not the other way around.

This project was published in Annabelle Magazine Switzerland — one of the country's most respected lifestyle and design publications — under the title Zeitlose Räume mit Seele: Timeless Rooms with Soul. It was featured in The Life Magazine London and Elle Magazine. And Pure & Original published it on their own editorial channel as a reference for how their materials perform at the highest level of interior curation.

Three publications. Three markets. One project. One creative direction.

That does not happen by accident. It happens when every decision — from the material on the walls to the last piece of ceramic — is made with the same standard. When simplicity is not a limitation but a conscious choice. When authenticity is not a declared value but a daily practice.

Willy Guhl · Planter · Plants · Gärtner Pflugshaupt · Wall finish · Pure & Original Marrakech Walls, Old Linen · Application · Marcel Schläpfer · VV Interior Home, Lucerne

On what VV Interior Home looks for in a collaboration.

There are brands we work with once and there are brands with which we build something. The difference is not in the product — it is in the understanding of the work.

Pure & Original understands that their product does not end in the tin. It ends in the space. They understand that a collaboration with a curation studio is not a visibility opportunity — it is a shared responsibility toward the project. That way of thinking is exactly what we look for in every partner.

We do not look for large brands. We look for true ones. Brands that, like us, believe that simplicity with authenticity is not an aesthetic starting point — it is an ethical commitment to every space, every client, every decision made along the way.

If you are a brand, a craftsman, a professional who works with that same conviction — this is the kind of project we build together.

— Valeria Viollaz

PROJECT CREDITS

Creative Direction · Valeria Viollaz · VV Interior Home · Lucerne, Switzerland · vvinteriorhome.com

Paint Finishes · Pure & Original · Marrakech Walls · Old Linen · pure-original.com

Application · Marcel Schläpfer · marcelmalt.ch

Photography · Rabea Hüppi · rabeahueppi-fotografie.com

Art · Carol Moreno

Ceramics · Hiroshi Aoki

Textiles · Atelier Brun

Plants · Gärtner Pflugshaupt

Candles · Anna Urata

Jewellery · Seiler Juwelier for Ole Lynggaard

As featured in · Annabelle Magazine Switzerland · The Life Magazine London · Elle Magazine

VV Interior Home collaborates with brands that share a commitment to craft, material integrity and timeless design. For editorial and curation partnerships: marketing@vvinteriorhome.com